Copywriting: The art and science of using words to sell (Campaigns)

Writing by Samuel Cardona

Based on “Adam Erhart”

Guide people to take action, could be: Click a button, sign up for something, buy now, etc. It's not just writing, Is persuading; It’s the ability to make people stop on your offer and think that they need it. Everything online runs on words, copywriting is the engine behind every marketing message (Email marketing, Website headline, social media caption that convince you to try a new app). Write words that make people click, buy, or believe.

If words do not connect with people it doesn't matter that you have the best product; people would never know why it matters. Copywriting is communication with strategy, so to start, try to follow these steps. First, start reading copy like a copywriter (Ads, Email topic, Product description); analyzing how things are written to understand how that works or not. Second, write every day, even if it sucks; you don't need a big client to start, only practice (write a headline, take a product and try to sell in a sentence, copy the description of a product and try to sell other things). Third, pay attention to what grabs your attention (What make you stop from scrolling; could be the headline, curiosity or the way the told the story)

With all of these points covered, let’s try to structure your copy to actually work. Writing without a framework It's kind of like cooking without a recipe. The most frameworks in copywriting are AIDA (Attention, Interest, Desire, Action), PAS (Problem, Agitate, Solution),Benefits Over Features (Tell people why matter {Flavor}, not what is {Ingredients}), Write like you talk (Sound like a human, explain as you explain to a friend).

People ask themself “How do you actually get paid to do this?” There are some ways to make it. Some of them are: Freelance for clients, Work on house, Sell your own products (Say the right things to make people take action), Offer copywriting as a service in your own business (More valuable). Every business needs copywriting whether they know it or not.

There are some exercises and habits you can start to implement to learn copywriting faster; here we are going to mention a few of them. #1 “Hand-copy great ads” find an ad that is working and copy it with a pen and paper to internalize how writing feels like. #2 “Build a swipe file” That is a fancy way to say a folder to save your works or even the things that take your attention such as emails, headlines, screenshots, whatever. #3 “Practice writing headlines” if the headline doesn’t work, anyone is going to read the rest; take a product or an idea and write 10 headlines for it, once done, select the best one and write 5 more headlines base on that one. #4 “Read the right books” you don’t need to read thousands of articles and books about copywriting, just a few of the right ones like: "Adweek copywriting handbook”, “Cash advertising”. “Influence by Robert Chaldini” you don’t need to memorize, you need to used. #5 “Keep writing” any of these tips would help you improve or develop your copywriting skills if you’re not actually writing.

https://www.youtube.com/watch?v=YSFvTTa7_Pw