Writing by Samuel Cardona Based on “Adam Erhart” Guide people to take action, could be: Click a button, sign up for something, buy now, etc. It's not just writing, Is persuading; It’s the ability to make people stop on your offer and think that they need it. Everything online runs on words, copywriting is the engine behind every marketing message (Email marketing, Website headline, social media caption that convince you to try a new app). Write words that make people click, b